Residents in independent states like Micronesia, the Northern Mariana Islands, and Guam can now tap into the offerings of retail giants from the mainland United States, thanks to Avedson Marketplace. Originating in Saipan, this e-commerce platform is reshaping the retail landscape for these regions, ushering in a new era of accessibility and opportunity for both sellers and consumers alike.
Costco, a major retailer in the United States, is known for selling top-line brands that are mostly exclusive to particular regions. The same goes for Target. According to a report, large U.S. stores like Costco use “exclusive and customized products” based on location and population. While this strategy boosts profits for stores across different cities and states, it also means that some states might not get special deals or exclusive regional products.
Independent states in the U.S., such as Micronesia, the Northern Mariana Islands, and Guam, have been missing out on mainstream and unique products sold at retailers like Costco and Target due to the absence of these giant retailers in the region. Even their online counterparts do not ship to these territories.
Avedson Marketplace addresses this challenge by facilitating connections between U.S. sellers and consumers in Micronesia, the Mariana Islands, the Marshall Islands, Guam, and Palau, expanding their market reach. Avedson opens doors for residents of these independent states by providing access to popular U.S. retailers, along with their exclusive products, all with just a few clicks.
While giant retailers often focus on capturing markets within the vast US population, they frequently overlook non-mainstream populations, such as those residing in independent states. However, these populations shouldn’t be underestimated in terms of their significance for business and sales. With the right strategies, they can constitute a stable and sustainable market.
The Commonwealth of Northern Mariana Islands has a total population of 49,796 as of 2023. The Federated States of Micronesia has a total population of 114,700 as of 2023. Guam has a total population of 72,952 as of 2023. Palau has a total population of 18,058 as of 2023. The Marshall Islands has a total population of 18,052 as of 2023.
The population in each independent state is formidable; if translated into sales, it could yield million-dollar profits within a single month, more than enough to sustain their business. With an effective selling strategy through major US retail stores’ products, targeting the independent states, Avedson sellers can earn significantly more than their expected profit.
Avedson Marketplace has simplified the seller registration process. Interested parties only need to verify their eligibility, which requires them to be either an overseas Filipino worker based in the US (OFW) or a US resident, to gain access to US stores. (Edited by Robert Clarita)
For interested and eligible parties, click here to register as an Avedson Marketplace seller.
